Prime Persian is the major wholesaler & retailer operating in South Africa to provide customers with a reliable and trustworthy platform to purchase fine quality handmade rugs at the best prices and get the best service from the comfort of their homes. We are dedicated to bringing you high-quality rugs from around the world at rock-bottom prices.

Started 20 years ago, we have become the major wholesalers in Hand-knotted Persian Carpets industry in Africa. All carpets are imported from our sister company based in Pakistan. Due to having no middle man, we bring handmade carpets at most affordable prices and big quantities. Behind the name lies the long tale of success achieved through hard work, perseverance and determination. We are proud to say that we supply 90% of Persian Carpets in South Africa and neighbouring countries.

In 2014, we came into retail scene by becoming major online retailer of carpets by selling on Since then we have been supplying best quality rugs to chain stores, online e-commerce stores and recently started selling on our own website as well.

Due to high demand, in early 2016, we started importing Turkish Machine-Made carpets in huge quantities. Since then we have been importing modern and classic designs of these carpets and we are been successful in supplying huge volumes all over the country.

We at Prime Persian believe that you must have a pleasant and enjoyable experience as you buy your carpet from us. As an online retailer, we have made the carpet buying process simple and seamless.

The core values of the company

Customer Service Assurance

We are committed to handle every aspect of your shopping experience. Our team is available to fulfill specific needs of our clients in regard to the carpets they want to buy or they have already bought. Our utmost priority is customer satisfaction which we achieve by providing excellent service. We provide hustle free returns and exchange, along with free shipping countrywide.

Unbeatable Prices, Zero Quality Compromise

We bring the high-quality fine carpets at the lowest and most attractive prices. Yes, we offer best prices in the country. However, we have zero quality compromise. Massive discounts and price cuts do not mean that we sell our customers low quality carpets. Our carpets are chosen by highly qualified professionals, bringing you best pieces from the countries like Pakistan, Afghanistan, India, Iran, Turkey etc.

Innovation and Tradition

Carpets and rugs are the icons of tradition. Tradition is the core of carpets. We are taking tradition along with innovation. Having said that we bring you modern and in trend carpets and rugs, not only traditional pieces.

Certificate of Authenticity

Each carpet is sold with certificate of authenticity and origin for complete customer satisfaction.