Who we are?

For more than twenty years, Prime Persian is operating in South Africa to provide customers with a reliable and trustworthy platform to purchase exclusive area rugs at the best prices and get the best service from the comfort of their homes. We have helped our customers turn their house into a home, offering stunning in-trend rug styles and sizes to suit every need and budget.

We at Prime Persian believe that you must have a pleasant and enjoyable experience while buying the rug. As an online retailer, we have made the carpet buying process simple and seamless. Our website is one of the biggest e-commerce platforms in the country. Our dedicated team works around the clock to make your online shopping journey seamless: from selecting a rug style and size, to ordering and delivery, to education and support for how to care for your rug. We are able to keep our prices low and quality high by maintaining close relationships with the designers, artisans, and factories who make our goods. We have also spread our retail footprint by opening premium rug showrooms across the country, offering best quality rugs to our clients.




The core values of the company

Customer Service Assurance

We are committed to handle every aspect of your shopping experience. Our team is available to fulfill specific needs of our clients in regard to the carpets they want to buy or they have already bought. Our utmost priority is customer satisfaction which we achieve by providing excellent service. We provide hustle free returns and exchange, along with free shipping countrywide,

Unbeatable Prices, Zero Quality Compromise

We bring the high-quality fine carpets at the lowest and most attractive prices. Yes, we offer best prices in the country. However, we have zero quality compromise. Massive discounts and price cuts do not mean that we sell our customers low quality carpets. Our carpets are chosen by highly qualified professionals, bringing you best rugs keeping in mind the latest market & decor trends.

Innovation and Tradition

Carpets and rugs are the icons of tradition. Tradition is the core of carpets. We are taking tradition along with innovation. Having said that we bring you modern and in trend carpets and rugs, not only traditional pieces.

Exclusive Rugs Only

Deleted: We believe in brand image. Having said that, our rugs are unique to our brand. All our rugs are our own exclusive designs which are designer by our in-house rug designers.

Vision for future

Our vision is clear, to be the biggest one stop shop for the rugs in the country. We are investing huge sums to give seamless online buying experience to the customers. We are in process of launching the VR & AI technology where customers can view the actual rug in their houses.